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Soft Power and Public Diplomacy in a Fragmenting World Order

Fri, September 6, 8:00 to 9:30am, Marriott Philadelphia Downtown, Franklin 7

Session Submission Type: Created Panel

Session Description

Soft power and public diplomacy were widely adopted by countries following the end of the cold war and in the early decades of the 21st century in a unipolar world as means to gain international influence and leverage. However, the return to a more bipolar world, marked by the growing distance of the West from the non-Western alliance of China, Russia and much of the Global South, bring new challenges for advocates of soft power and public diplomacy, especially in times marked by a number of notable war. The papers in this panel examine the role and effectiveness of soft power and public diplomacy in this new era.

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