Conjoint Design in Focus: Practical and Theoretical Advances

Session Submission Type: Created Panel

Session Description

This panel scrutinizes conjoint design's effectiveness in capturing real-world phenomena. It critiques the consistency between experimental findings and actual outcomes, challenges methodological norms, and proposes innovative solutions for common issues like respondent inattentiveness and the impact of attribute presentation order. By integrating behavioral theories and empirical evidence, it offers a comprehensive examination of how conjoint experiments can better reflect complex social realities, ensuring more accurate and relevant research contributions.

Sub Unit

• Division 8: Political Methodology

Chair

• Rachel Bernhard Nuffield College

Discussant

• Rachel Bernhard Nuffield College

Individual Presentations

• Inconsistency Problem of Experiment: A Perspective of Attention and Salience - Jiawei Fu, New York University; Xiaojun Li, University of British Columbia

• Using Individual Effects from Conjoint Experiments to Measure Preferences - Kirill Zhirkov, University of Virginia; Fabian Guy Neuner, Arizona State University

• Being Careful with Conjoints: Methods to Account for Inattentiveness - Mia Costa, Dartmouth College; John V. Kane, New York University

• Does Fixed vs. Randomized Attribute Presentation Affect Their Relative Effect? - Md Mujahedul Islam, University of Toronto