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Media Campaigns and Persuasion
Sat, September 7, 12:00 to 1:30pm, Marriott Philadelphia Downtown, 401Session Submission Type: Created Panel
Session Description
These papers all examine how media campaigns influence voters. Michelson, DeMora, Osorio, and Jimenez examine the effects of a texting GOTV campaign. Tappin, Coppock, and Hewitt conduct a large scale analysis of randomized ads used by real political campaigns. Ozturk, Neundorf, Finkel, and Ramirez examine the effects of a pro-democracy social media ad in Turkey. Li, Lyu and Yue examine the effects of a media experiment with Chinese graduate students on attitudes towards China and the US. Stockmann and Luo use a survey experiment to examine political mobilization in China.
Sub Unit
Individual Presentations
High Traffic Relational Pledge Collection - Melissa R. Michelson, Menlo College; Jazmin Jimenez
Media and Political Identity: An Experimental Study on the China-US Trade War - Yanan Li; Wenzeng Lyu; Chengcheng Yue, Rutgers University-Camden
Political Ties and Participation: Evidence from a Survey Experiment in China - Daniela Stockmann, Hertie School
Quantifying the Returns to Persuasive Message-Targeting - Ben Tappin; Alexander Coppock, Yale University
Supporting Democracy through Social Media Ads? An Online Field Experiment - Aykut Ozturk, University of Glasgow; Anja Neundorf, Unveristy of Glasgow; Steven E. Finkel, University of Pittsburgh; Ericka Rascon Ramirez, Middlesex University