When Values Diverge: Domestic Social and Political Implications of MNC's

• In Event: Poster Session: International Political Economy 2 & APCG (African Politics)
  In Poster Session: Poster Session: APCG (African Politics)

Abstract

One of the most important features of globalization is the expansion of
Western multinational corporations (MNCs) into non-Western developing countries. Although
this expansion is primarily driven by economic factors, these entities also represent broadly
defined Western values, which may bring changes in local cultures and values in the developing
societies. In light of this possibility, I argue that there are three main transmission mechanisms of
Western values. The first mechanism is through the organizational culture of Western MNCs,
where such companies encourage employee assimilation towards “Western values.” The second
is through consumer interaction, where the consumption of MNC products satisfies a desire
to emulate a western lifestyle. The third mechanism hinges on the symbolism of a better material
life, as embodied by the products of Western MNCs presented through branding. To investigate
the presence of these mechanisms, I employ a qualitative approach, utilizing government and
business archives in South Africa and Nigeria.

Author

• Amorae M Times, Rice University