White Identity and Emotions as Key Predictors of Populist Trends

• In Event: Anger and Fear in Populist Politics

Abstract

Over the years, scholarly research on populism has predominantly centered around three
primary domains: the typology and conceptualization of the phenomenon, the sociopolitical and
economic factors that cause the emergence of populism, and the dynamics of populism across
different ideologies and countries. Less attention, though, has been directed toward
comprehending the underlying mechanisms through which these causes influence populism.
This work contributes to a deeper understanding of these mechanisms. In Study 1, the research
shows how White American identity mediates the relationship between conservative media and
populism. It emphasizes that the impact of conservative media on populism is not solely direct
but operates through the mediating role of national and racial identity.
Through an experimental design, Study 2 explores the impact of different emotions
(pride, hope, nervousness/anxiety, and anger) on support for populist policies and the mediating
role of White American identity. The findings shed light on the complex interplay between
emotions, self-identification, and policy preferences. Results indicate that emotions play a
significant role in shaping individuals' support for populist policies. Specifically, participants
experiencing pride, hope, and nervousness/anxiety showed a positive effect with support for
populist policies. This study has important implications for understanding the role of emotions
in shaping intergroup dynamics and political attitudes.

Author

• Margarita Orozco, University of Kansas