Navigating Stereotypes: Black Women Candidates' Online Presence & Strategies

• In Event: Group Representation and Experiences on Social Media

Abstract

This research examines content analysis of campaign websites belonging to Black women politicians. It aims to examine how these candidates present themselves online, including their physical presence, messaging, behaviors, and policy endorsements. The study seeks to determine whether Black women candidates strategically align with or counteract prevailing stereotypes in their campaign materials. By scraping and analyzing campaign websites, this project aims to offer valuable insights into the campaign strategies and political engagement of Black women candidates, shedding light on their efforts to navigate stereotypes and present themselves authentically to the public.

Author

• Rana B McReynolds, San José State University