Transatlantic Soft Power in an Age of Uncertainty: A Realist Reexamination

• In Event: Uncertain Transatlantic Relations: Domestic Challenges in Interconnected Spaces

Abstract

Soft power is the ability to get what you want through attraction and persuasion rather than coercion and payments. Coined by Joseph Nye some thirty years ago, the concept has gained wide currency in academic and political discourse around the world. Nonetheless, it has also evoked considerable criticism, including its alleged liberal bias. Additionally, in an increasingly hostile world, its analytical and political value have been questioned of late.
Against this backdrop, the purpose of the paper is twofold: First, we provide a realist reexamination of soft power. We argue that soft power constitutes a form of power no less potent nor less open to competition among states than hard power. Second, we examine the state of soft power, thus conceived, within the transatlantic community and vis-à-vis third actors. The paper contends that transatlantic soft power today is threatened more by internal challenges – including increasing polarization, democratic backsliding, and rampant nationalism – than by external actors. At the same time, major challenges facing the world require the mobilization of all power resources, including soft power. Consequently, we conclude by exploring a set of recommendations to strengthen transatlantic soft power as a vital force in an age of uncertainty.

Authors

• Hendrik W. Ohnesorge, University of Bonn

• Michael F. Oppenheimer, NYU