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Co-optation and Coercion of Online Influencers: Evidence from Saudi Wikipedia

Fri, September 6, 12:00 to 1:30pm, Pennsylvania Convention Center (PCC), 111A

Abstract

How do authoritarian regimes use co-optation and coercion of influential internet users to control online information? This paper explores how the Saudi regime co-opted prominent Wikipedia administrators to alter content on sensitive domestic and foreign political topics. I argue that the co-optation and coercion of influential social media users offers regimes an effective tool to manipulate online information environments, with greater plausible deniability and better evasion of content moderation than other forms of computational propaganda. Drawing on a recent ban of Saudi Wikipedia users for coordinated inauthentic activity, I use a two-way fixed effects design and quantitative text analysis of Wikipedia edits to evaluate how banned users’ behavior compares to the activity of non-banned users before and after their reported co-optation. I find that Saudi co-optation led to increased editing of pages referencing sensitive political topics, particularly during moments of crisis. This work contributes to our understanding of how authoritarian regimes have adapted longstanding strategies of co-optation, coercion, and information control in the digital age.

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