An Analysis of Brazilian YouTubers’ Sentiment regarding Immigration to Portugal

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Abstract

This article investigates the communication employed by Brazilian YouTubers when promoting immigration to Portugal. We check the most frequent terms and explore the hypothesis that the rise in cases of xenophobia involving Brazilians has diminished the positive emphasis in the migratory discourse. Methods: Unsupervised content analysis (IBM Watson and Microsoft AI) and comparison of vocabulary incidences over a time period of 10 years (2013-2023).

Authors

• João Felipe Marques Barros da Silva, University of Brasilia

• Samuel Brandão Rodrigues, Federal University of Pernambuco