Polarization and Performative Activism: Identity Politics in Post-October 7th Discourse on Israel-Palestine on Social Media

• In Event: Antisemitism and Destigmatizing Counteractions in the Public Sphere: Affect, Power, and Performativity Post-October 7th 2023

Abstract

This paper examines the dynamics of identity politics on social media platforms following October 7th, particularly focusing on the contrasting narratives of pro-Israel and pro-Palestine advocates. In light of recent geopolitical events, the discourse surrounding the Israeli-Palestinian conflict has intensified, revealing the complexities of identity-based activism in online spaces. Through an analysis of user-generated content, hashtags, and interactions on platforms such as Twitter, Facebook, and Instagram, this study delves into the performative nature of individual activism, often characterized by a lack of context and nuance. The juxtaposition between pro-Israel and pro-Palestine voices illustrates the polarized nature of online discussions, where users align themselves with particular identity groups and engage in binary oppositions rather than fostering nuanced dialogue, i.e. embracing “echo chambers.” This polarization is exacerbated by the echo chamber effect of social media algorithms, which reinforce existing beliefs and hinder exposure to diverse perspectives. Consequently, the portrayal of the Israeli-Palestinian conflict on social media tends to oversimplify complex historical, political, and cultural realities, perpetuating stereotypes and undermining efforts towards mutual understanding and empathetic listening.

Furthermore, this paper explores the phenomenon of performative activism, where individuals participate in online advocacy as a means of signaling their allegiance to a particular cause or identity group without genuine engagement or understanding. The proliferation of hashtag activism and symbolic gestures often lacks substantive action or meaningful impact, serving primarily as a form of virtue signaling or self-promotion. By critically analyzing the discourse surrounding the Israeli-Palestinian conflict on social media, this paper seeks to uncover the limitations of identity politics in online spaces and the challenges of fostering constructive dialogue amidst polarization and performative activism. Ultimately, it underscores the importance of promoting nuance, empathy, and informed debate in addressing complex issues of identity and geopolitics on social media platforms.

Author

• Kathryn Huether, UCLA